Company Updates
7 min read

Reflections on 2025: A Letter from Our CEO

Petronella shares her views on the year just passed and the principles guiding Investment Quorum into 2026.
Petronella West is the CEO of Investment Quorum. She supports clients with tailored financial advice and wealth management, oversees the company's strategic vision and direction, and frequently comments in the press and at conferences.

A message from Petronella West, Chief Executive Officer

As we approach the close of 2025 and our 25th year of trading, I would like to take a moment to reflect on what has been an exciting and defining year for us all at Investment Quorum.

Back in March, we made the huge decision to digitally transform our business and evolve into a platform operator. We were advised many times not to do it, too many risks, but quite frankly, we couldn’t afford not to take action, given the massive technology development in FinTech this year, all powered by AI. That choice, the planning and commitment behind it, has shaped much of our year.

Alongside this, global stock markets have delivered a real “roller coaster ride”. From the volatility of Trump’s Liberation Day mayhem in April, to the aftermath of the market recovery witnessed in many global regions and sectors. Through it all, we have remained focused on our fundamental beliefs, rather than market noise. I am very proud to say that we have ended the year in a very strong position, with over £500 million of assets under advice and reflecting upon a near 20 year investment track record.

This year has demanded experience and judgement. Our investment team have navigated these difficult waters with skill, that is only earned by working through genuinely hard market cycles.

Key themes in our positioning included:

  1. Technology: We captured US tech gains, without over-reliance on the “Magnificent Seven”, by blending low-cost index exposure with specialist innovation funds and high-conviction active managers.
  2. UK and Europe: We stayed patient when sentiment was poor, backing quality/value and income strategies that have since delivered both growth and income.
  3. Commodities: We navigated through some challenging times, reviewed rigorously, and have finally benefited, as energy-transition metals recovered on strong demand and tight supply.
  4. Bonds: We used bonds for stability and income, keeping duration short and focusing on quality credit, with selective high yield, where appropriate.
  5. Asia and Emerging Markets: We diversified away from US concentration, into cheaper areas of the market such as Asia and emerging markets, where valuations and domestic-growth looks much more attractive.
  6. Looking to 2026: We remain strong advocates of our disciplined investment process—blending passive and active management, maintaining conviction, and diversifying to protect capital and capture global opportunities as markets evolve.

Multi Award Winning

As we grow and change, we continue to be recognised for our disciplined investment management, thoughtful financial planning, and truly first-class client service.

Financial Times Top 50 Boutique Financial Advisers: Investment Quorum was named in the Top 50 boutique financial advisers for 2025.

Citywire NMA Regional Award for Greater London 2025 and Top 100 Firm: reinforcing our reputation as a leading boutique wealth manager in London.

Financial Times PWM Wealth Tech Award: Best Wealth Manager in the UK for Use of Technology - for our unified data layer enabling holistic asset views and optimisation. This award highlights technology's growing importance in attracting clients and advisers, bridging digital and human advice.

The judges specifically recognised IQ for our digital-first approach in this competitive awards program, which evaluates technology use for growth, client experience, and operational efficiency.

A year of progress, and a clean bill of health

As we enter 2026 I feel proud not only of what we have achieved, but also of how we are achieving it.

This year’s FCA visit, following their wealth manager survey, endorsed the strength of our direction and governance and gave us, what I can only describe as, a clean bill of health. That matters. It reflects the seriousness with which we take stewardship, operational resilience, and client outcomes.

There is a clear and enduring market need for bespoke financial planning, excellent investment performance, and long-term outcomes, all backed up by a service that clients can genuinely feel.

It has never been about one person

I have said it many times, and I will say it again: what we achieve is never down to one person. It is about the collective. It is our culture.

This year, we strengthened our wealth management team, growing from five to six advisers. The team is led by Nick, alongside Richard, Melissa, Jack, and now Simran, who has been a great new addition and a real boost to our client-facing engagement.

And I want to recognise our client services team. Their work is essential. Two years ago, they were doing a lot of manual and repetitive heavy lifting that keeps a firm like ours safe, compliant, and operationally strong. With the use of technology, today, they are also delivering exceptional adviser support and helping ensure that every client interaction is handled with care and professionalism, whether it is cashflow planning, investment portfolio management, or tax planning.

They have delivered this whilst working within successive UK Budgets that have appeared to have put the fear of God into everyone, and yet the quality has not slipped. That is excellence under pressure.

Looking ahead: uncertainty, and what will not change

So what does the future hold? It is uncertain, of course. There remains significant economic and political instability around the world.

But some things do not change. We are here to walk side by side with our clients — through the difficult days, the complex decisions, and the deeply human moments when clear financial planning advice is needed. Whether it is the complexities of old age, the sudden loss or sickness of a loved one, or the joy and responsibility of welcoming a new life into a family. We remain present and steady, through the good times and the hard times.

AI, time, and the future of service


Much of 2025 has felt dominated by two forces: politics and AI.

We are committed to embracing AI thoughtfully and responsibly. We are empowering our staff to explore these tools and learn how to use them well. I do not believe the future is about machines taking over humans. It is about humans being augmented, so we can reclaim the most precious commodity of all: time.

Time to spend with clients. Time to spend at home. Time to live better, especially when the world can feel chaotic.

Used properly, AI helps remove the heavy lifting and the tasks that drain energy, allowing our people to focus on what matters most: human judgement, client care, strong relationships, and the culture of service that defines this firm.

Pride, gratitude, and Good wishes

As we end the year I want to commend every part of Investment Quorum:

  • the technology team - driving our digital transformation and ensuring long-term strength,
  • the investment team - navigating markets with discipline and care, and with decades of experience and judgement,
  • the wealth management team - delivering increasingly complex financial planning in an engaging digital way.
  • and the client services team - driving excellence in service we aim to give every client.

They reflect real substance: the standards we hold, the outcomes we deliver, and the way we serve.

A final reflection

As in all years, our work is not always about planning for the future. Sometimes it is about helping people deal with the past.

At Christmas especially, we remember those clients and staff who are no longer with us. We think about their families, and we hope we have been able to walk alongside them with quiet strength and practical support at the times they needed it most.

To our clients and partners: thank you for your trust. If you are part of the IQ community in any way, I hope you share our pride in what this team has accomplished. We remain committed to first‑class service, first‑class investment management, and first‑class financial planning.

From all at IQ, we trust you had a peaceful festive period and enjoy a prosperous New Year,

Petronella
Chief Executive Officer
Investment Quorum